Case Study: NJSBDC at New Jersey City University’s Digital Platform Development for Entrepreneurial Support

Outcome Engine was commissioned to create a digital platform for the Small Business Development Center (SBDC) at New Jersey City University. The goal was to establish an online resource hub to assist entrepreneurs in Hudson County with starting or growing their businesses, emphasizing user-friendly access to consulting services, training events, and comprehensive business resources.


The Challenge

The primary challenge involved designing a website that could serve as a central resource for small business owners, ensuring the site was navigable, informative, and engaging. The website needed to facilitate straightforward access to a variety of services and resources while reflecting the SBDC’s mission and community-supportive ethos.

Our Solution

Our strategy encompassed several key areas:

  • User Experience (UX) Design: We implemented best practices in UX design to create an intuitive user experience across devices, focusing on straightforward and logical user interactions.
  • Design and Functionality: Developed a visual style that aligned with the SBDC’s mission, using clean aesthetics and impactful imagery to foster a welcoming environment.
  • Dynamic Content and Interaction: The site included functionalities like a counseling section, training event calendar, on-demand resources, an academy, and COVID-19 information, along with interactive elements for increased community engagement.
  • Empowerment and Independence: Provided the NJSBDC team with the tools and knowledge needed for self-sufficient website management post-launch.
Covid Resource Center Case Study

Tools and Methodology

WordPress and Beaver Builder

The combination of WordPress as a content management system and Beaver Builder for page building offered the needed flexibility and ease of design. This choice allowed for the rapid deployment of a responsive and accessible website.

Real-Time Facebook Feed

Incorporating a live Facebook feed directly on the website ensured that users had access to the most current information, making the site a dynamic resource for visitors.

Multi-Organization MailChimp Integration

By integrating MailChimp, the site enabled effective email communication across multiple organizations, facilitating the distribution of critical funding information and updates.


The NJSBDC at New Jersey City University’s website has become an excellent tool for Hudson County’s entrepreneurial community, offering easy access to vital resources and support. This project highlights Outcome Engine’s commitment to delivering high-quality, impactful digital solutions to our clients. It further highlights our ability to develop tailored messaging that speaks to the needs of small business owners and entrepreneurs, furthering economic growth and development within the community.

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