Case Study: Envisioning a Brighter Future: Envision Your Future’s Digital Transformation

Founded in 2005, Envision Your Future (EYF) is a non-profit organization dedicated to empowering youth through Social-Emotional Learning (SEL). Dr. Patty O’Sullivan’s innovative strategies and workshops strengthen the self-reliance of young people, facilitating sincere engagements that assist in navigating the complexities of their everyday challenges.

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The Challenge

EYF sought to elevate its digital presence to amplify its mission and reach a broader audience. The goal was to create an engaging online platform that could effectively communicate its methodologies, showcase its programs, and provide resources for educators and parents. The challenge also included the need for strategic digital marketing to extend its impact and engage with today’s digitally connected students.

Our Solution

Outcome Engine, guided by Kanani Voegeli’s leadership, joined forces with EYF for a digital overhaul to revitalize EYF’s digital presence. This partnership concentrated on refining EYF’s brand identity, broadening its impact, and ensuring the organization is set up to transition smoothly as changes rapidly occur in education.

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Tools and Methodology

WordPress and Beaver Builder

The combination of WordPress as a content management system and Beaver Builder for page building offered the needed flexibility and ease of design. This choice allowed for the rapid deployment of a responsive and accessible website.

Real-Time Facebook Feed

Incorporating a live Facebook feed directly on the website ensured that users had access to the most current information, making the site a dynamic resource for visitors.

Multi-Organization MailChimp Integration

By integrating MailChimp, the site enabled effective email communication across multiple organizations, facilitating the distribution of critical funding information and updates.

Outcome

The collaboration led to a significant digital transformation for Envision Your Future. The new website and digital marketing strategies have increased EYF’s visibility, engaging more educators, parents, and youth in meaningful ways. This has helped broaden their reach and made EYF’s resources more accessible and relevant in today’s digital age.

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