Case Study: Empowering ProcurementCon’s Nationwide Events with Digital Solutions

ProcurementCon, a leader in organizing premier government contracting and small business development events, sought to enhance its digital presence to serve its expansive and diverse audience better. With events spanning Federal, State, and county levels, alongside small business showcases and expos, the need for a unified yet flexible digital platform was paramount.

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The Challenge

ProcurementCon’s challenge was multifaceted: to create a digital platform capable of hosting multiple event-specific mini-sites under a single master brand. The solution required flexibility to launch new event sites quickly, seamless CRM integration for efficient management, and robust digital marketing capabilities to engage a nationwide audience.

Our Solution

Outcome Engine developed a comprehensive WordPress site for ProcurementCon, tailored to accommodate the unique needs of their varied events. Our approach included:

  • Unified Platform with Mini-Sites: A master WordPress site that houses individual mini-sites for each event, ensuring brand consistency while allowing each event to express its unique identity.
  • Website Templates: Event templates were designed for rapid deployment of new event mini-sites, ensuring each event could have a dedicated digital space with minimal setup time.
  • CRM Integration: Seamless integration with ProcurementCon’s CRM system to streamline attendee management, registration, and communication.
  • Email Marketing and Digital Campaign Management: We provide ProcurementCon with strategic digital marketing services to promote events, including email campaigns tailored to each event’s target audience.
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Tools and Methodology

WordPress and Beaver Builder

The combination of WordPress as a content management system and Beaver Builder for page building offered the needed flexibility and ease of design. This choice allowed for the rapid deployment of a responsive and accessible website.

Real-Time Facebook Feed

Incorporating a live Facebook feed directly on the website ensured that users had access to the most current information, making the site a dynamic resource for visitors.

Multi-Organization MailChimp Integration

By integrating MailChimp, the site enabled effective email communication across multiple organizations, facilitating the distribution of critical funding information and updates.

Outcome

The new digital platform has transformed the way ProcurementCon connects with its audience, providing a cohesive online experience across all events. The ability to quickly launch mini-sites for new events has significantly reduced preparation times, while CRM and email marketing integrations have streamlined attendee management and engagement. The solution not only supports ProcurementCon’s goal of fostering small business development and government contracting opportunities but also amplifies its reach and impact nationwide.

ProcurementCon now boasts a digital ecosystem that mirrors the dynamic, resource-rich nature of its events. This enhances the organization’s mission to build lasting relationships among attendees, partners, and contributors. Through Outcome Engine’s tailored digital solutions, ProcurementCon has strengthened its position as a pivotal connector in the small business and government contracting sectors.

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