The SBDC at NJCU’s Digital Platform for Entrepreneurial Support
About SBDC
Outcome Engine was commissioned to create a digital platform for the Small Business Development Center (SBDC) at New Jersey City University. The goal was to establish an online resource hub to assist entrepreneurs in Hudson County with starting or growing their businesses, emphasizing user-friendly access to consulting services, training events, and comprehensive business resources.
The Challenge
Designing a website for the SBDC presented several key challenges:
- Central Resource Design: Creating a navigable and engaging website that serves as a central resource for small business owners.
- Informative Content: Providing comprehensive and useful information.
- Service Access: Facilitating straightforward access to a variety of services and resources.
- Mission Reflection: Reflecting the SBDC's mission and community-supportive ethos.
Our Solution
Our strategy encompassed several key areas:
- User Experience (UX) Design: We implemented best practices in UX design to create an intuitive user experience across devices, focusing on straightforward and logical user interactions.
- Design and Functionality: Developed a visual style that aligned with the SBDC's mission, using clean aesthetics and impactful imagery to foster a welcoming environment.
- Dynamic Content and Interaction: The site included functionalities like a counseling section, training event calendar, on-demand resources, an academy, and COVID-19 information, along with interactive elements for increased community engagement.
- Empowerment and Independence: Provided the NJSBDC team with the tools and knowledge needed for self-sufficient website management post-launch.
Tools and Methodology
WordPress
For its versatility and ease of use, allowing for the integration of various functionalities and content types.
Beaver Builder
To facilitate custom design elements and ensure a responsive layout.
Google Analytics and Social Media Integration
For insights into user behavior and to enhance digital outreach.
MailChimp CRM
Enabling the organization to improve its outbound marketing tools.
Outcomes
The redesigned website for the Small Business Development Center at New Jersey City University has significantly improved access to vital resources for Hudson County entrepreneurs. The new WordPress site offers a user-friendly experience, enabling business owners to quickly find the information they need. With the integration of Google Analytics and a CRM system, the center can now manage and track their community interactions more effectively, directly supporting their mission to encourage local economic growth. This project demonstrates the power of creating practical, effective digital tools tailored to the specific needs of the client.